Sparrow Is Named One of 20 Rising Stars as Part of Forbes’ Cloud 100 List

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SAN FRANCISCO, CA., August 8, 2023, Sparrow is named one of the 20 Rising Stars as part of the eighth annual Forbes 2023 Cloud 100 list, the definitive list of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

The 20 Rising Stars represent young, high-growth and category-leading cloud companies who have raised up to $25 million to date and are poised to join the Cloud 100 ranks.

“We are grateful to be named a Rising Star by Forbes. This special recognition reflects the entire team’s dedication to our values of building together and scaling intentionally,” said Deborah Hanus, Cofounder & CEO, Sparrow, “Sparrow is impacting hundreds of thousands of lives and families by making employee leave stress-free for employers and their people, and this is only the beginning.”

“This year’s cohort of Rising Stars are building novel cloud businesses, and despite challenging macro headwinds, have demonstrated signals of growing market leadership,” said Mary D’Onofrio, partner at Bessemer Venture Partners. “We’re excited to celebrate the impact these entrepreneurs are making and look forward to seeing these companies continue to gain momentum and join the ranks of companies that graduate to the Cloud 100.”

“Our Cloud 100 Rising Stars represent an elite group of private companies that are quickly driving innovation forward and have the ability to become leaders in the cloud space,” said Paul Drews, managing partner, Salesforce Ventures. “We look forward to watching how these Rising Stars will change industries around the world and expect to see many of them on next year’s Cloud 100 list.”

“Each year, hundreds of impressive startups demonstrate early momentum in cloud software. But there’s only room for a select few on the Cloud 100 Rising Stars list, which selects the best and brightest emerging private companies in the sector,” said Kenrick Cai, the Forbes editor of the Cloud 100. “Congratulations to each of the 2023 Rising Stars, and to list alumnus Komodo Health for graduating onto the main Cloud 100 list. We are excited to see who among this year’s batch will make that same leap in the years to come."

The Forbes 2023 Cloud 100 and 20 Rising Stars lists are published online at Highlights of the list appear in the August/September 2023 issue of Forbes magazine.

This year, the CEOs of The Cloud 100 and the 20 Rising Stars companies will be honored with a digital content launch, as well as at the exclusive Cloud 100 Celebration hosted by Bessemer Venture Partners, Salesforce Ventures, and Forbes. A special thank you to the event sponsors, including Amazon Web Services (AWS), Bank of America, Cooley, Deloitte, HSBC, J.P. Morgan, Morgan Stanley, Nasdaq, and Qatalyst Partners.

About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $20 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).

About Forbes
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 45 licensed local editions in 76 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.

About Salesforce Ventures
Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. Since 2009, we’ve invested in and partnered with more than 400 of the world’s most tenacious enterprise software companies from seed to IPO, including Anthropic, Cohere, Airtable, Databricks, DocuSign, Guild Education,, nCino, Snowflake, Snyk, Stripe, Tanium, and Zoom. Salesforce Ventures leverages our decades of expertise in the cloud and our long-term relationships with key decision-makers at thousands of businesses around the world to give our portfolio companies an advantage, help them build credibility, and accelerate growth. Salesforce Ventures has invested in more than 25 countries with offices all over the world including in San Francisco, Irvine, New York, London, and Tokyo. Follow @SalesforceVC and learn more at

About Sparrow
Sparrow is the first end-to-end leave management solution for modern employers to care for their people during major life events. Sparrow’s high-tech, high-touch approach automates the most painful parts of employee leave management, while our world-class leave specialist team ensures a premium experience for all types of leaves across the United States and Canada. By partnering with Sparrow, caring companies, such as Headspace, Faire, and Deel, reduce compliance risks, enhance the employee experience, and contain costs. Learn more at and LinkedIn, Twitter, and Facebook.