Fortune and Great Place To Work® Name Sparrow to 2023 Best Workplaces in the Bay Area™

play icon Great Place To Work® and Fortune magazine have honored Sparrow as one of this year’s Best Workplaces in the Bay Area.

SAN FRANCISCO, CA., June 12, 2023, Great Place to Work® and Fortune magazine have honored Sparrow as one of this year’s Best Workplaces in the Bay Area. This is Sparrow’s first time being named to this prestigious list, and Sparrow’s second time being recognized by Fortune. Earning a spot means that Sparrow has surpassed rigorous benchmarks, establishing itself as one of the best workplaces for companies headquartered in the San Francisco Bay region.

To determine the Fortune Best Workplaces in the Bay Area™ List, Great Place To Work collected nearly 100,000 confidential survey responses from employees at eligible companies. Via the Trust Index™ Survey, employees shared honest feedback about their experience by responding to 60 statements about the employee experience and answering two open-ended questions.

“Sparrow helps employers care for their people, so naturally, we have invested in internal communication and support for our people. We are so grateful to be recognized by Fortune as a Great Place to Work™,” said Deborah Hanus, Cofounder & CEO, Sparrow. “This special recognition is a reflection of our entire team’s dedication to fostering a culture of trust, inclusivity, and collaboration.”

Sparrow has been fully remote since 2019, and today, the team of 160+ Sparrows spans 30+ states. As it has scaled, the team has designed its communications intentionally. “We ensure that the ways we connect create meaningful interactions that express how we care for each other,” said Diandra Oliveira, Sparrow Director of People Operations. “A few examples include regular fireside chats, all hands, and “Feel Good Fridays,” where everyone on the team is invited to recognize their wins and the support they’ve received from their teammates that week.

The Best Workplaces in the Bay Area list is highly competitive. Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status, or other demographic identifier.

To be eligible for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the San Francisco Bay Area.

“Congratulations to Best Workplaces in the Bay Area,” says Michael C. Bush, CEO of Great Place To Work. “Amid ongoing uncertainty and challenging market pressures, these companies stuck by their principles and delivered exemplary experiences for all employees. The reward? Those workers are giving their full effort — driving productivity, innovation, and a great experience for their customers.”

“Fortune congratulates the Best Workplaces in the Bay Area,” says Fortune Editor-in-Chief Alyson Shontell. “Employee experience is critical to company performance, and these companies are setting that standard.”

In 2022, Sparrow ranked in Fortune’s list of Best Small Workplaces™. Additionally, they were named to Will Reed’s Top 100 Early-Stage Companies to Work For and Otta’s Rocket List - Best Startups to Launch Your Career.

About the Fortune Best Workplaces in the Bay Area™
Great Place To Work selected the Fortune Best Workplaces in the Bay Area List by surveying companies employing 7.5 million people in the U.S. with 1.3 million confidential survey responses received. Of those, nearly 100,000 responses were received from employees at companies who were eligible for the 2023 Fortune Best Workplaces in the Bay Area List and these rankings are based on their feedback. Companies must be Great Place To Work Certified, have at least 10 U.S. employees, and be headquartered in the Bay Area. Read the full methodology.

To get on this list next year, start here.

About Great Place to Work®
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.

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About Fortune
The Fortune mission is to change the world by making business better. We achieve that by providing trusted information, telling great stories, and building world-class communities. We measure performance by rigorous benchmarks. And we hold companies accountable. Our goal is to make Fortune a force for good through its second century and beyond. For more information, visit

About Sparrow
Sparrow is the first end-to-end leave management solution for modern employers to care for their people during major life events. Sparrow’s high-tech, high-touch approach automates the most painful parts of employee leave management, while our world-class leave specialist team ensures a premium experience for all types of leaves across the United States and Canada. By partnering with Sparrow, caring companies, such as Headspace, Chime, and TED, reduce compliance risks, enhance the employee experience, and contain costs.

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