Meet the Team: Alicia

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Alicia (she/her) is a member of Sparrow’s Marketing team. Let’s get to know Alicia!


How did you get to where you are?

From a young age, I’ve always been the planner. Whether it was taking the reins to plan family vacations to organizing all dinners and outings within my social community. I’ve always been that go-to person to get things planned. It’s no surprise that I landed in the world of Field Marketing. I find joy in navigating the logistics and creative strategy behind executing events.

What is a fun fact about you?

I’m passionate about animal welfare and dedicate a lot of my time to animal rescue facilities. I rescued three dogs off of the streets in Mexico in 2021. One is now living a beautiful life in Canada and the other two live under my roof - Paco y Boots :) Yes, they’re bilingual!

Why did you join Sparrow?

It sounds cliche, but the mission. I believe in the product and I’m excited to be a part of the early team. I have a lot of friends starting families right now and have learned how complex and challenging the employee leave process can be. I’m excited to contribute to this important mission and help people through some of the most important and sometimes stressful times in their lives!

What is your favorite part of working at Sparrow?

The people and culture! Our hiring team is doing an excellent job at finding kind, driven people to join the Sparrow team. We’re also building a diverse and inclusive culture that feels great to be a part of :)

Have you picked up any hobbies since COVID started?

  • Photography! I love taking my camera out on the weekend and capturing the beauty in our world.
  • Salsa Dancing! My partner and I started doing online salsa classes in 2020 and now we seek out salsa clubs on the weekend :)

What’s the last show you binge-watched?

Is it cake? On Netflix!!! Super fascinating and hilarious. I couldn’t take my eyes off the TV.

Want to join our team? Check out our careers page and apply!